Don’t tell your audience a story. Let them create one.

Cobra Labs creates interactive brand activations that transform audiences from spectators into participants.

Inspired by the energy of festival culture and informed by decades of experience in entertainment, technology, and experiential design, we build moments that spark conversation, creativity, and connection.

Founded by former Disney Imagineer and technology entrepreneur Jason Crawford, Cobra Labs brings together storytelling, design, production, and hands-on engagement to deliver experiences that guests become part of.