Custom-branded experiential activations, built in the desert.

New · Atelier Studio

Experiential Apparel.
Your Brand.
Your Event.

Cobra Labs’ Atelier Studio is a pop up fashion activation that turns branded merchandise into a participatory experience through live apparel customization. Your brand initiatives and narratives transform into shared moments and meaningful keepsakes for your guests.

Whether intimate or large scale, professional or celebratory, Atelier Studio delivers a high touch immersive experience.

BRAND JOURNEY

The Guest Experience.

Designed for indoor or outdoor environments and can be scaled to fit everything from intimate gatherings to large scale conferences, festivals, and brand activations.

  1. 01

    Welcome

    Guests are greeted by the Cobra Labs team and introduced to the experience.

    A guest welcomed to the Cobra Labs Atelier Studio counter by the team.
  2. 02

    Select

    Guests choose their t-shirt size and pick a design pack featuring elements we create with you.

    A guest choosing a t-shirt size and receiving a curated design pack.
  3. 03

    Customize

    Using a design pack, guests arrange and personalize their design to create a piece that is uniquely their own.

    A guest arranging letters, icons, and graphics to personalize their shirt.
  4. 04

    Produce

    Once the design is finalized, our team brings it to life through on-site production in real time.

    The Cobra Labs team producing a finished garment on site in real time.
  5. 05

    Wear & Share

    Guests leave with a custom garment they’re excited to put on and continue wearing long after the event is over.

    A guest wearing and sharing their finished custom Cobra Labs garment.
Atelier Studio 10×10 indoor footprint — guests seated at a white lacquered counter beneath a glowing Cobra Labs sign, operators helping them design shirts.
INDOOR
Atelier Studio 10×10 outdoor footprint at night — the illuminated Cobra Labs pop-up at a festival, string lights and palms overhead, guests designing shirts at the counter.
OUTDOOR

A high-touch experience

Not a garment. A campaign.

Where most activations get a single moment, Atelier Studio unfolds across four, each one designed to be shared. The result is brand recall that outlasts the event by months.

  1. 01Promote

    Hype

    You handle pre-event teasers, partner-channel announcements, and influencers. The line starts forming before the doors open.

    Pre-event marketing materials on the studio counter — branded teaser cards, partner social asset mockups, and queue-line signage that announce the activation.
  2. 02Design

    Engagement

    Guest DIY design process creates deep brand engagement and shareable moments. “Look what I’m making” is something the algorithm rewards.

    A guest at the Cobra Labs counter placing yellow flock decals onto a folded red IGNITE shirt. Sticker sheet of icons spread across the counter.
  3. 03Pickup

    Reveal

    Text message pulls them back for handover of a custom, camera-worthy bag. A reveal post performs better than any staged brand shot.

    Operator in a white Cobra coat handing a Microsoft Ignite shopping bag to a guest at the pickup counter, framed by the backlit Cobra Labs wordmark.
  4. 04Wear

    Encore

    Streetwear-grade quality means every piece becomes a wardrobe staple. One activation, thousands of impressions over months and years.

    Editorial portrait: a young man in a red oversized IGNITE shirt covered in tactile flock graphics, photographed in a daylight studio.

Every touchpoint, on-brand

An extention of your brand. Not a vendor template.

Every guest-facing element is yours to author. Cards, bags, colorways, decoration. Each one engineered to your brand system and executed to a luxe retail standard.

WHITE LABEL FOOTPRINT

Footprint

Customize the appearance of the install to deepen the brand experience for your guests. Wrapping and signage is an additional cost.

Yellow VIVID Festival design cards: outer cover with the brand mark, inner spread with a welcome message and a grid of pink and green flock decal previews.
BRAND IMPRINT

Custom Graphics Kit

We develop custom design packs from fuzzy flock material imported from France. Gives a soft and velvety touch to the imprint.

Yellow VIVID Festival shopping bag with pink rope handles, brand mark on the front face and a geometric zigzag pattern wrapping the side.
Colorways

Custom Bags

Custom-printed gusseted shoppers with rope handles. The bag is its own brand impression on the way out the door.

Flat-lay of six folded heavy-cotton shirts in yellow, pink, green, lavender, blue, and black with Pantone chip swatches alongside each.
Decoration

Your Colors

Optional Pantone garment dye to your brand’s exact color spec. Your guests wear  the colorS of your brand. Additional cost and lead time.

Macro of raised pink flock VIVID Festival graphic on a lavender garment, the heavy dimensional letters showing a tactile fuzzy surface.

The craft

Not just a shirt. Their favorite shirt.

We exclusively use the highest-quality streetwear garments available. Thick 310gsm certified organic cotton and certified vegan raised flock decoration. Each guest receives a retail quality product.

STYLES

Trend-Conscious Styles

Structured shoulders, intentional drop. Cut and sewn for the way casualwear actually fits in 2026.

Street portrait of a young man in a light blue oversized shirt reading SWIMMING UPDREAM in raised orange flock, photographed on a Lower East Side block.
Raised Imprint

Tactile Raised Imprint

Cut from EU vegan certified flock material imported from France. Gives a soft and velvety touch.

Extreme macro of raised yellow flock lettering on a red garment, the IGN of an IGNITE wordmark standing proud of the fabric.
HIGHEST QUALITY COTTON

100% Organic Cotton

The feel of 320gsm when you pick it up. The drape when you put it on.

Seated editorial portrait of a woman in a cream heavy-cotton shirt reading REASONABLE FASCINATION, hands resting on her knees, jeans and white sneakers.
OUR COMMITMENT

Ethical & Sustainable

Eco-friendly fibers, less water, less energy, and local manufacturing is our standard.

Over-the-shoulder shot of a guest placing small orange decals around the Cobra Labs script wordmark on a blue shirt.

Engagement sizes

Footprints to meet any scale.

Each engagement is custom-scoped. Start with a format and we'll tailor the build to your venue, audience, and brand objective.

Intimate Cobra Labs salon with a small curved counter in a warm gallery space, two operators behind the counter and four guests on stools at the front.

Salon

Intimate format.

Capacity

Up to 299 guests per day

Throughput

Max hourly throughput: 40

Two operators, four guest design stations. A casual open browsing flow where guests compose their piece directly on garments.

Large convention-floor Cobra Labs flagship with a white cylindrical counter island, backlit wordmark overhead, and a crowd of guests gathered around.

Flagship

Standard atelier.

Capacity

300 to 999 guests per day

Throughput

Max hourly throughput: 120

Four operators. Design card-led composition with queued production and SMS-driven pickup. Custom branding of pop-up available.

Festival-scale Cobra Labs residency at golden hour with a white tensile-roof structure, multiple stations along the counter, and a sunset crowd in the background.

Residency

Atelier, in residence.

Capacity

1,000+ guests per day

Throughput

Max hourly throughput: 180+

Multi-station buildout. Six or more operators. Branded carousel pickup, ambassador team, full retail theatre.

Let’s partner

Hello!

Tell us about your event and your brand. We’ll come back with a scoped concept, a footprint, and a path to dates.

Lead time

6–12 weeks ideal

Format